We had the chance to chat with the gorgeous and talented, Rockell Williamson-Rudder, founder of the Australian fitness apparel brand, Colour & Movement Project. We love the boldness and vibrancy of her line and workout mantras like “Sweat sweat sweetie” and “Leave it all on the dance floor.” Rockell was a professional dancer, model and actress working all over the world including at the Moulin Rouge in Paris. She then moved into fitness and became a certified trainer in STOTT Pilates, TRX, and as International Director of Xtend Barre, has been responsible for having grown the Xtend Barre workout to all overseas locations the last 6 years.
How did the Colour & Movement Project concept come into play?
I love a good tank and a good sweatshirt and feel like I have tried on every version of each in the search of the perfect one….so decided to make my own. I also wanted a vehicle that was a fun creative outlet for me that also allowed me to give back. So many people have done amazing things for me over the years and I wanted to be able to positively impact other peoples lives as well. I certainly feel that I have been able to do that with fitness but if it can also be as simple as a fun tank or sweatshirt that make someone feels smoochie from the fabric, positive from the tagline as well them giving back to charity from their purchase, then I have achieved my goal.
My life is filled with Colour and Movement feeds my soul and my body and I hope I can sprinkle lots of both in as many peoples lives as possible.
We love the vibrant feel of your line, where do you come up with new taglines and inspiration?
The inspiration for all the taglines comes from my life over the years in entertainment and fitness and my very special friends. For example I look at my friends and truly believe that they are all rockstars….some even the real onstage version! I look at my life and strive to be organic in all that I do.
If I dance, I certainly am going to leave it all on the dance floor. Sweat Sweat Sweat Sweetie plays homage to loving fitness and my favourite show in the 90’s ‘ Absolutely Fabulous’ by adding a little ‘sweetie’ to the sweat.
Lastly there are so many people that do great things and care so much about others and I wanted to put that stamp in a heart on our hearts proudly.
ps. if you are wondering why Color is spelled with a U in it…..I’m an Aussie and that’s just how we spell it
What is it about Barre or the Barre Lifestyle that you love?
None of us can live without our barre classes, right? I fell in love with Xtend Barre from the first minute of my first class. It felt like home. It married my world as a professional dancer with my Pilates world in to a fun, electric workout that gave me a better body than I had during my whole career as a dancer……and that includes after having 3 kids! The culture of a barre lifestyle also gives me the warm and fuzzies. Every time I go to a studio or visit one of our locations around the world I love the energy in the studio. It’s special. The environment is warm, inviting and feels like a save haven to reach fitness goals. A place where you meet old friends and make new friends. We have all found ourselves in a new barre family.
What is your vision for the brand for 2016?
More fabulousness and more giving back. We have made our first donations from sales to SAVE.org and beyondblue and look forward to working with lots more charities in 2016. You can expect to see some more taglines that certainly add colour to your life and move you emotionally.
Stay Colourful, Keep Moving,