Chat with Charlotte Hobgood, Founder of Tavi Noir


Angie Omata

Co-Founder / Creative Director at simplyWORKOUT
Angie Omata

Latest posts by Angie Omata (see all)

Tavi Noir socks are the latest “must-haves” for the stylish, on-the-go boutique fitness girl.  Known for their sophisticated and luxe-to-touch grip socks with intricate woven patterns, Tavis are a fashion accessory, not just a workout staple.  Signature Mary Jane ankle grip socks, as well as over-the-knee styles, have helped to define the undeniably sweet, yet sexy brand.  I had the chance to sit down with Charlotte Hobgood, friend of simplyWORKOUT and gorgeous Founder of Tavi Noir.

What’s the story behind Tavi Noir

Being a barre instructor, I saw that something was missing. Clients and instructors needed function AND fashion. So I got to work on creating grip socks that were just as beautiful as they are effective. At the time my husband (who’s a pro surfer) was surfing an island in Fiji called Tavarua, but people refer to it as Tavi. Noir stemmed from my favorite red wine, Pinot Noir. The words coming together – Tavi Noir – represents a devotion to my family and love for being social with friends.

Why are grip socks so important to your workout?

Wearing grip socks in barre and Pilates is incredibly important. In both workouts, every movement is precise and requires full focus and engagement. But when the feet are slipping (it’s inevitable when you sweat) it’s hard to hold on to your form. If you want the best workout results, you should wear Tavi grip socks so your technique is 100% effective.

We know you have your roots in barre…why barre?

I’ve always loved fitness and made it a priority and part of my life balance. As I was taking my daughter to school one morning, I passed a barre studio nearby. This was eight years ago so barre was just entering the boutique fitness industry. I decided to check it out and fell in love with it immediately. I love how barre challenges me. It’s low impact but highly effective. Barre became my go-to workout and then I became a barre instructor. What I love most is the powerful community of women inside the studio – we have something in common.

We love your knee high, and thigh high socks.  What are your favorite ways to style them for the studio or for on-the-go?

Thank you! Actually, I love to look around the studio to see how other women rock their style in Tavi socks. The essence of Tavi is celebrating the style and strength of every woman so I get inspired by seeing how others wear them. Every way they are worn is perfect – whether it’s scrunching them down, wearing them high over leggings or with shorts, mixing textures, playing with colors.

What are 4 accessories or items in your make-up bag that you can’t live without for summer?

I have been traveling a lot recently so I definitely have my favorite essentials on hand everywhere I go. The four things I am loving most right now are:

  • Lucas Papaw Ointment – This is Australian multi-purpose ointment is what I use on my lips, cuticles, and dry skin. It’s AMAZING.
  • NARS blush highlighter (the color is Orgasm) – This is a quick dash of color to brighten my face when I need just a little touch up – fast and easy.
  • Skinceuticals Hydrating Masque – Between summer heat and dry airplane air, my skin gets pretty dehydrated. I apply this to protect and hydrate my face.
  • CC Cream with SPF – Between work, working out and running my kids around to their activities, I don’t have time to spend getting ready so this is a great way to moisturize, protect and even out my skin.
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Special thanks to Charlotte Hobgood.


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