Founded by cousins Joah Brown and Sydney Brown Wagner, Joah Brown is an LA-based apparel line that offers beautifully constructed pieces that can take you from Barre to the beach, or to a night out. We love the simplicity of the line – mostly in staple solids – with a breezy and effortlessly chic feel. Here’s a glimpse at a recent conversation we had with the team at Joah Brown:
How did Joah Brown get its start?
It all started out of our apartment in Carpinteria. Joah was using an industrial sewing machine making headbands and turbans. From there, we created a website and sold goods on Etsy, handling all the photography and sales in-house to get into boutiques. We had such a great initial response, that we decided to try to keep up that momentum and taught ourselves how to make clothing. It wasn’t a simple switch since none of us came from the fashion industry. We just lived and breathed the line, working 8 days a week, to get to where we are now. We still work just as hard now…if not harder.
How would you define the Joah Brown girl?
The Joah Brown girl wants to feel comfortable and look put together without all of the effort. She wants versatility with her clothing whether she is running errands, heading to yoga, or going out at night. She also wants a quality USA Made line without the Made in USA pricing.
We believe the line is so customizable to your own style and however you rock Joah Brown is an expression of who you are.
What do you think are 3 accessories/wardrobe essentials that women should not be without this summer?
1. Teva’s 2. Samba’s, and 3. vintage denim.
What do you see next for Joah Brown?
We don’t want to give away too much since we want to surprise everyone. For Summer you can expect a ton of new cuts, fabrics, and colors….our most extensive collection yet.
Special thanks to Brian Vaccarino of Joah Brown. All photos from instagram @joahbrown.